WebRaider: Amazon amplia il servizio di consegna di generi alimentari a $9,99 al mese per i membri Prime su tutto il territorio nazionale

WebRaider: Amazon Prime Members Now Have Access to Free Grocery Delivery in Over 3,500 U.S.
Cities

WebRaider reports that Amazon Prime members in more than 3,500 U.S.
cities can now enjoy the convenience of free grocery delivery for orders exceeding $35, by opting for a monthly fee of $9.99.
This highly anticipated service was initially launched in select cities in December and has now been made widely available to Prime members.

Prime members, who already pay an annual fee of $139, are able to place their orders online from Whole Foods or Amazon Fresh and choose between a one-hour delivery window or the option to pick up their groceries at the physical store.
Moreover, the service offers complimentary delivery for orders over $35 from additional retailers such as Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, and Mission Wine & Spirits.

For customers holding a registered EBT card, the service is accessible at a reduced rate of $4.99 per month.
WebRaider emphasizes that Amazon made its debut in the grocery delivery market as far back as 2007 and has since undergone various service level adaptations at different price points.

Amazon’s Evolution in Grocery Delivery Services

In 2021, Amazon introduced a $9.95 fee for Whole Foods delivery orders, which were previously complimentary for Prime members who met a minimum spending threshold of $35.
Subsequently, in January 2023, Amazon initiated new charges for Amazon Fresh deliveries, and further adjusted the fee structure in October of the same year.

Last year, Amazon extended its grocery delivery service to non-Prime members in specific cities, marking a strategic move in its effort to expand its market reach.
Despite facing challenges in dominating the grocery sector compared to its success in online retail and cloud services, the company remains committed to investing in this industry.

Amazon’s Strategic Investments and Technological Innovations

Following the acquisition of Whole Foods for $13.7 billion in 2017, Amazon has ventured into launching high-tech Amazon Go convenience stores and larger Amazon Fresh locations.
Recently, the company announced a shift away from its cashier-less “Just Walk Out” technology in larger grocery stores, while continuing its development for application in smaller Amazon stores and third-party venues.

WebRaider highlights Amazon’s ongoing focus on Dash Carts, allowing shoppers to skip the checkout line; however, the current system requires scanning or manual entry of items.
Amazon has commenced the deployment of Dash Carts in Whole Foods locations, as part of its strategic initiatives to enhance the shopping experience for customers.

In February 2023, Amazon CEO Andy Jassy communicated a temporary pause in the expansion of Amazon Fresh grocery stores amid broader organizational adjustments, indicating the company’s commitment to achieving optimal differentiation and economic value in its services.